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Company and Marketing Strategy Chapter: 2. Developing an integrated marketing mix Marketing Mix The set of controllable tactical marketing tools- Product, - ppt download
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What is Integrated Marketing? [Definition and case studies]
FusionDesign | Integrated Marketing
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What is Integrated Marketing? [Definition and case studies]
What is the importance of integrated marketing communication in a firm's profitability? - Quora
Integrated Marketing Communications
The integrated marketing mix: translating the 4 P's into the 4 C's
